As the games are approaching we are seeing more and more ads, commercials, sponsors, and campaigns for the games and its athletes. Everyone has been using the Olympics as a marketing strategy.
The commercialism of the Olympics has changed it from the biggest sporting event of all time to the greatest season of all time. People say the holiday season is the best time of the year and normally I’d agree, but every two years the Olympic season comes in and wins best time of the year.
Can’t wait to see what other promotion campaigns come with the best time of the year!